E-mail Marketing

• Compared to the usual mail shot the advantage of  e-mailing is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost using Internet..


• In comparison to other media investments such as direct mail or printed newsletters, it is less expensive.


• An exact ROI can be tracked and has proven to be high when done properly


• It is instant, as opposed to a mailed advertisement; an e-mail arrives in a few seconds or minutes which saves a great amount of time.


• An advertiser can track users via web bugs, bounce messages, unsubscribe, read-receipts, click-through, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing. For more information about nidhi company registration.


• Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them which is again quite less expensive than the regular medium.


• Green - e-mail marketing is paper-free so helps saving the environment by protecting the trees.

We can have better response rate as we have manual submission of emails avoiding the creepy software where most of the emails dosen't go or goes to the junk email box.

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